Schwyzer Kantonalbank
In Schwyzer Kantonalbank's new campaign, houses have the floor. For the Kantonalbank, we used the real homes of Schwyz residents and told their stories. The campaign draws the attention of homeowners and those hoping to become homeowners to the advice and mortgages offered by Schwyzer Kantonalbank.
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The prices for residential property are continuously rising. The road to home ownership has also become more difficult in the canton of Schwyz. To ensure that it remains a viable option, Schwyzer Kantonalbank (SZKB) supports its customers by providing local market knowledge, attractive mortgages and personal advice in the Schwyz style.
For this purpose, we have developed a marketing campaign in collaboration with SZKB. The campaign focuses on the homes of real SZKB customers and their stories. The motifs represent the whole range of financing needs and show the diversity of the canton of Schwyz. The properties were captured by photographer Tobias Ryser, who is known throughout Switzerland for his nature and landscape photography. We took over the creative design of the touchpoints and led interested parties through the customer journey with personal stories.
Founded in 1890, Schwyzer Kantonalbank (SZKB) is the leading bank in the canton of Schwyz and one of the largest employers in the region with over 600 employees.
